demonstrate understanding of representation in the media
SPIRITED AwayThe animated feature 'Spirited Away' directed by Hayao Miyazaki. The film tells the story of 10 year old Chihiro who is sent into the spirit world in order to free her parents from their gluttony. The film has a diverse cast of both male and female main characters. Chihiro has multiple conversation with other female characters about an array of different topics. A specific example is when she asks a bathhouse owner Yubaba for employment at her establishment. Into the woodsA more recent example is the musical 'Into the Woods' directed by Rob Marshall. The films boasts a fairly large ensemble cast. Among this cast are a number of female characters. In the beginning of the film the character Cinderella speaks to her stepmother and two step-sisters of her desire to attend the three-day long festival. Her sisters then laugh at her and criticise her nails and hair as reasons why she cannot go.
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Q 1) What does the advert assume we know? (cultural capital) This ad assumes we know what the original show 'The Brady Bunch' is so that we can understand the joke. The ad also assumes we know who Danny Trejo is and Steve Buscemi. It also assumes we know the general 'snickers - you're not you when you're hungry' ad structure so that we can understand the joke more. Q 2) What does this advert tell us about U.S society? (aspirations/values) This ad tells the viewer that Americans enjoy humour and like to watch ads that are generally funny and lighthearted. It also tells the viewer that Americans enjoy the feeling of nostalgia or enjoy remembering things that they enjoyed in the past, like 'The Brady Bunch', and adding a new idea to the existing material, Trejo and Buscemi. Q 3) Why does this advert work? This advert works because of the amount of time and effort spent on integrating the new lines and characters into existing footage of the original show, (I will insert the BTS of the ad below this answer). The creators of the ad recreated the set, had on-set stand-ins to represent the two parents and also used the same sound equipment and cameras used to film the original episode so that they could recreate the same sound and image quality. |
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